Ice Cream Machine Spares, Soft Ice cream machine, Ice cream Products, Ice Cream Parlours

» YUMS

"Yums" is a Soft Serve dispensed from Automatic Soft Ice Cream Machine, served in Eatable Cones or Cups. Priced at just Rs.7.00 (app. US$0.16), it is the lowest-priced in its category of products available in the market. The Soft Serve was developed by the Dairy and Food Processing Division in response to the findings of a detailed market research exercise undertaken earlier.

Yums has redefined the Ice Cream Industry paradigm. It is a trailblazer, an industry benchmark, forcing several mega brands like Amul and Kwality Walls to follow suit. Within two years of its launch, "Yums" had sold over 65 million cones to 65 million delighted consumers across India.

Yum's Winning Edge

1	Dairy Den Considers the whole category of similarly proceed impulse purchased food products to be competitors e.g. soft drinks, chocolates ice candles, bottled water, juices etc...
2	Pricing enables enterrise to establish small value added retail business backed by superior equipments.
3	Superior equipments to the best available in the market.
4	Dairy Den has been the pioneer for this concept of low priced soft serve, which has been very successful and attracted the entry of Kwality walls and other Local brands.
5	Competitors are using inferior quality machines, which are prone to frequent breakdown and inferior metals may go directly into the product.
6	Competitors keep the basic Ice Cream mix in refrigerated containers, hence prone to spillage within machine itself.
7	Yums Product available in every city in the world with population of 0.10 million.